Alyssa Jade McDonald-Baertl has a dynamic and energetic entrepreneurial perspective and approach to international development, a passion for the role of research and evidence-based change, and strong knowledge of sustainable business in the midcap/SME sector. She does this via advising policy and programmes in the European Commission regarding sustainable finance, eco-innovation and deployment for commercial or public-private partnerships to adapt to new market conditions brought on by the green and social economy. She is board member of CGIAR, UnternehmensGruen (German Federation of Green Economy), and Greenpeace Pacific GA.
To practice what she preaches, a decade ago she founded a social enterprise to grow and harvest cacao in Ecuador, the Philippines and Papua New Guinea for processing and sale in Europe, producing high-grade chocolate while increasing farmer livelihoods and agroforestry. During this time, it was clear that the greatest need was not more chocolate, but better farmer resilience. Thus the team pivoted to focus on cacao farmer education for improved farmer health, wealth and crop yields; transdisciplinary and drawn from planetary health and living income methodologies, delivering from LATAM to the Pacific.
In the deep past, she spent a decade in corporate business as Head of International Communications at Deutsche Telekom developing communication strategy for 50+ countries and as International Brand Manager focused on M&A and market development for T-Systems (DEU). She is a former board member of the European Sustainable Business Federation and is currently conducting post-graduate research in Environmental Science regarding farmer training.